bring people together around stories
The big society is just a label under which the government is try to tell stories. We need to claim, own, shape and tell better stories and with the power of those stories, create new stories. The "Big Society" is a meta-narrative, a story about stories. We need our own meta-narrative that is a new lense through which people can really understand what we're all trying to do. Having understood this, people will become empowered through stories to tell stories of their own.
Jeff Mowatt commented
Andrew Climo commented
Love this, love stories. This is the right approach!!! Clunky technical resources are essential but they are just data and information, not knowledge and experiences. Correctly done, this operates at a far higher (and more valuable) level !!!